Privacy Policy

Providing the service. Your account data, training logs, and fitness information are used to run Axis Echo - delivering your personalised dashboard, calculating scores, managing competitions, and enabling social features.

AI coaching (Axi). Your training history is analysed to produce personalised coaching feedback. This processing happens within our infrastructure and is not used to train AI models.

Gym photo analysis. Photos you submit for gym setup are processed to detect equipment. They are not stored after processing and are not used for any other purpose.

Leaderboards and rankings. Your username and scores are displayed on public and semi-public leaderboards (Arena, Academy, Pursuits) in accordance with your Social or Solo mode setting.

Coaching features. If you use PT Mode, limited training activity data for your clients is made available to you as their coach, and vice versa. Both parties consent to this when the coach-client relationship is established.

Analytics and improvement. Aggregated usage data helps us understand how the app is used and where to improve it. We do not sell analytics data.

Communications. We send in-app notifications for events relevant to your account (competition results, Squad activity, coach invites). We do not send unsolicited marketing emails.

Safety and fraud prevention. We monitor for abuse, cheating on leaderboards, and violations of our Terms of Service.

Contract performance. Processing your account data, training logs, and competition data is necessary to provide the service you signed up for.

Legitimate interests. We process usage analytics, crash reports, and security data to maintain and improve the app. We have assessed that these interests do not override your rights.

Consent. Features involving optional data - body metrics, progress photos, social visibility, and Squad sharing - are processed on the basis of your explicit choice. You can withdraw consent at any time by adjusting your settings or switching to Solo mode.

Legal obligation. We will retain or disclose data where required by applicable UK law.

With other users, at your direction. When you use social features - Squad, Pursuits, Arena, or Coaching - limited data is shared with other users in accordance with your privacy settings. You control what each follower can see.

With service providers. We use third-party infrastructure to operate Axis Echo. These providers act as data processors under contract and are not permitted to use your data for their own purposes. Key providers include:

• Supabase (database, authentication, and storage infrastructure - hosted in AWS eu-west-2, London, UK)
• PostHog (product analytics - EU-hosted at eu.i.posthog.com)
• Google (Gemini AI - powers gym photo analysis and AI coaching features; data may be processed outside the UK/EEA, see Section 9)
• Sentry (crash reporting and performance monitoring)
• RevenueCat (subscription and payment management)

For legal reasons. We may disclose data if required by law, court order, or to protect the rights, property, or safety of our users or the public.

In a business transfer. If Axis Echo is acquired or merged, user data may be transferred as part of that transaction. You will be notified in advance.

We retain your data for as long as your account is active. Specific retention periods:

• Workout photos shared via Squad - deleted automatically after 48 hours
• Gym photos submitted for equipment detection - deleted immediately after processing
• Account and training data - retained until you delete your account
• Anonymised analytics data - may be retained indefinitely in aggregated form

When you delete your account, your personal data is permanently removed within 30 days. Anonymised, aggregated data (such as aggregate leaderboard statistics) may remain.

Access. You can request a copy of the personal data we hold about you.

Rectification. You can correct inaccurate or incomplete data - most of this can be done directly in the app settings.

Erasure. You can request deletion of your personal data. Deleting your account from within the app satisfies this for most data.

Data portability. You can request your data in a structured, machine-readable format.

Object to processing. You can object to processing based on legitimate interests.

Restrict processing. You can ask us to pause processing of your data in certain circumstances.

Withdraw consent. Where processing is based on consent (body metrics, social features), you can withdraw at any time without affecting prior processing.